Are You Dodge Enough?

Dodge Unleashes its Attitude with Heart-Pounding ‘Muscle Experience’


  • Dodge Muscle Experience features drift taxis and advanced driver training experiences in Dubai for motorsport enthusiasts from around the world
  • Models featured include the Charger R/T Scat Pack, Challenger SRT® Hellcat Widebody
  • Dodge Charger R/T Scat Pack is powered by the naturally aspirated 6.4L 392 HEMI® V8, delivering 485 horsepower
  • The Dodge Challenger SRT® Hellcat Widebody features a 6.2-litre supercharged HEMI® V8 with 717 horsepower


Dubai, UAE – September 16th2019: Dodge has unleashed a heart-pounding motoring experience in Dubai that will give adrenaline junkies the chance to test out the full power of Dodge vehicles in a safe and controlled environment.


With more than 45 years of muscle-car heritage coursing through its veins, Dodge has a legacy of performance embodied by its famous muscle cars, the Charger and Challenger and the SRT® range.

The ‘Dodge Muscle Experience’ builds on this with three unique experiences featuring the Dodge Charger R/T Scat Pack and the Dodge Challenger SRT® Hellcat Widebody.


Thrill seekers who want to taste real power can now choose from two exhilarating drifting experiences, available to book internationally so that both residents and tourists have the chance to enjoy. The ‘Charger Drift Taxi’ is a white-knuckle ride for the whole family where Dodge’s experienced professional drift drivers will take guests on thrilling drift laps around the Dubai Autodrome, including sideways slides and the ‘rollercoaster effect’.


Those who are ready to experience jaw-dropping G-forces can take on the ‘Challenger Drift Experience’, which takes the tempo, tyre screeching and smokiness a notch higher with faster and more aggressive drifting around Dubai’s popular racetrack.


Motoring enthusiasts looking to tame their beast, improve their street cred and get the maximum performance from their Dodge can sign up for the ‘Dodge Master Class’, the first ever American Muscle car drifting and advanced driving school by Dodge in the region. Under the guidance of professional Dodge instructors, participants can learn how to harness the power of their Dodge, master advanced driving techniques and become a ‘Dodge Certified Driver.


Jeff Ellsworth, Head of Brand at Dodge Middle East, said: “Motorsport and Drift-Racing continue to grow in popularity in this region, so there is a palpable demand for platforms that can provide the thrills and the skills desired by that audience, something that our one hundred years of racing heritage puts us in the best position to do. The ‘Dodge Muscle Experience’ also ensures that our customers are able to use their cars for what they were built for in a safe and fun environment.”


Graham McNamara, Managing Director at Prodrift Academy, said: “We at the Prodrift Academy are very excited to be partnering Dodge Middle East in creating the “Dodge Muscle Experience”. For the past six years we have been working hard on making the specialist sport of drifting more accessible to the general public and with our team of International instructors and the power and performance of the Dodge fleet, we are about to take the “Dodge Muscle Experience” to the next level of drift entertainment.”


The programme features two Dodge vehicles:


Charger R/T Scat Pack

The 2019 Dodge Charger R/T Scat Pack is powered by the naturally aspirated 6.4L 392 HEMI® V8, delivering 485 horsepower and 475 lb.-ft. of torque, coupled with a TorqueFlite® eight-speed automatic transmission. The 2019 model features Launch Assist and Line Lock for optimum performance at launch from a standstill, while a new switch on the dashboard provides quick access to initialize Launch Control, which coordinates the engine, transmission, driveline and suspension for an optimal launch and consistent straight-line acceleration.

Challenger SRT® Hellcat

The Dodge Challenger SRT® Hellcat Widebody is powered by a 6.2-litre supercharged HEMI® V8 with 717 horsepower and 650 lb.-ft. torque, paired to the TorqueFlite eight-speed automatic transmission. With design cues and performance engineering leveraged from the SRT® Demon, the world’s fastest quarter-mile production car, the Challenger SRT® Hellcat is a monster of muscle that rules supreme on the road.


The ‘Dodge Muscle Experience’ is now open for registration at in partnership with automotive entertainment experts Prodrift Academy. The programme has a dedicated area throughout the year at Dubai Autodrome for the drift experiences while the Dodge Masterclass operates at select venues across the UAE.




About Dodge//SRT®


Dodge//SRT® offers a range of performance vehicles that stand out in their own segments. Dodge is the mainstream performance brand and SRT® is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice. For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. The 2019 Middle East Dodge line-up includes the Charger, Challenger, Durango and Neon – a range that offers performance at every price point.


About Prodrift Academy 


Welcome to the world-famous Prodrift Academy, the home of professional drift entertainment. From its origins on the streets to high profile events across the globe, drifting has become the fastest-growing motorsport in the world. To facilitate this growth, the Prodrift Academy has created a unique drift experience and training program in the heart of the UAE. Established in 2007, the Prodrift academy has given 1000’s of drift fans and motoring enthusiasts access to the sport of drifting and transformed many into professional drifters and precision drivers. The basis of the Prodrift Academy is very simple; to give people from all over the world access to the sport of drifting within a controlled and safe environment.






Drift King Training Program

drift king-2

The Prodrift Academy UAE, the home of professional drift training in the Middle East, has just announced its 2018-2019 Drift King training dates.

This 3-day training program is an ideal learning platform for beginners and amateur drifters who want a head start on their professional drift career. It is also an ideal training platform for race drivers who want to increase their overall skill set.

The program is designed by a professional drift team and based on professional drift techniques. In all, a student will learn 30 drift techniques over the 3-day drift training program.

Not only will a Prodrift student receive professional drift training but they will be immersed in the lifestyle and history of the Prodrift brand.

We would like to extend an open invite to all drift fans and petrol heads and welcome them to this amazing experience in the vibrant and cosmopolitan city of Dubai.



The Prodrift Academy Drift King is our most popular intensive training course and covers the Rookie, Amateur and Semi-pro training over 3 days.

This course is perfect for students who wish to learn the fundamental basics along with professional drift car setup and dynamics.

Upon arrival, guests will be collected at Dubai International airport and transported to our partner hotel 15 minutes from our Desert Training Facility(DTF). Over the course of the following 3 days, a student will go from a beginner to a competent drifter with an understanding of professional drifting and how to approach a professional drift event.

Each student will be allocated a professional drift coach and given personalised one to one drift training. The student and coach will work together over the 3-day program to ensure the best experience possible.



The objective of the Prodrift Academy Drift King program is to take our students on an unforgettable drift adventure while educating them on the sport of professional drifting through track and classroom training.

Students will be able to see their progress by completing a set of techniques each day and with the use of onboard Go-Pro footage that they study with their drift coach.

Our extensive drift training program has been developed over 8 years and offers incredible value and knowledge to our dedicated students.

All Prodrift Academy students are built on a successful 4 step process.

  1. Offline
  2. Consistency
  3. Online
  4. Precision

Training Format

Our first task with any student is to teach them the basic fundamentals of drifting. To understand how a drift car works before putting their drift skills to practice on our drift training track. How to slide a car, drifting circles, figure of eights etc.

In order to achieve the fundamentals, we use a mechanical to natural training method. From drifting with a set of simple instructions to drifting naturally.

With each new day of training, the student learns a new set of techniques and quickly progresses through our 9 level training program.


Prodrift Academy training car

Day 1 – Rookie – Training cars

Day 1 of training will be spent helping our students drift naturally. From mechanical to natural. The ability to drift a car with natural and instinctive movements. Here, we work towards consistency and control.

Duration: 4 hours

  • Hotel Collection
  • Basic technique training – (Circles, e-brake, Figure 8)
  • Level 1
  • Level 2
  • Level 3
  • Award Ceremony
  • Team Lunch
  • Hotel Return

Day 2 – Amateur – Training cars

In day 2 of our training program, we work towards line and precision. The ability to position a drift car at a clipping point or zone at will.

Duration: 4 hours

  • Hotel Collection
  • Level 4
  • Level 5
  • Level 6
  • Award Ceremony
  • Team Lunch
  • Hotel Return

Day 3 – Semi-professional – Pro cars

In day 3 of our training program, we work towards aggression and speed. Utilising the grip of the car to be a fast drifter.

For semi-professional training, the student must now learn to adjust their drift technique for a drift car with more grip. An aggressive drifting style is required to keep the high grip drift car sideways while maintaining drift line.

Duration: 4 hours

  • Hotel Collection
  • Level 7
  • Level 8
  • Level 9
  • Award Ceremony
  • Team Lunch
  • Hotel Return



Prodrift Academy professional drift cars

Drift King 2018/2019 Dates

  1. October 25th – 26th – 27th                     Fully Booked
  2. November 22nd – 23rd – 24th
  3. December 27th – 28th – 29th
  4. January 17th – 18th – 19th
  5. February 15th – 16th – 17th
  6. March 22nd – 23rd – 24th
  7. April 26th – 27th – 28th
  8. May 24th – 25th – 26th
  9. June 21st – 22nd – 23rd
  10. July 26th – 27th – 28th

Location & Venue

The Prodrift Academy desert training facility is based at the Emirates Motorplex, Umm Al Quwain.

Located on Sheikh Zayed Road E11, Emirates Motorplex is a 40-minute drive north of Dubai. The facility embraces all kinds of motorsports, from drift, drag, rally and rallycross.

Our training facility is a fully functional drift compound with a track, workshop, training room, coffee shop, viewing deck and fleet of drift cars.

prodrift desert training facility

Desert training facility

What is included

The Prodrift Academy Drift King training program is a turnkey package tailored to the individual.

  • Airport collection and transportation to our Desert Training Facility
  • Personalised training program
  • Drift training cars
  • Professional drift cars
  • 5 sequenced track layouts
  • 3-day training program
  • Photoset
  • Awards ceremony
  • Prodrift Gifts

Price: 20,000aed


Optional extras

  • Personalised video
  • Desert activities – Offroad buggies
  • Hotel booking
  • Club night
  • City Tour


Prodrift Academy student testimonial’s

Student: Ian Russell     Country: Thailand

“I would like to say a big thank you to Graham, Umar & Ruel for a truly fantastic & unforgettable experience whilst completing the 3-day Drift King training programme at the Prodrift Academy desert training facility in Dubai. It was an action packed 3 days of intensive drift training. Progressing though the 9 individual levels wasn’t easy but with the fantastic knowledge, training & support from all the guys at Prodrift i managed to progress through all 9 levels learning new skills & techniques at each of the levels.
The Drift King training programme has provided me with the professional skill set that I need to move forward in the world of drifting. The guys at Prodrift really know how to look after their students on & off track, the guys looked after me from the moment i arrived in Dubai until the moment i departed.
If anyone is thinking of taking up drifting or is looking to improve their drifting skills i highly recommend getting in touch with the guys at Prodrift Academy UAE you won’t regret it.
I am now looking forward to returning for my next Prodrift experience & completing level 10: Professional Championship track layout in the very near future.
Thanks again guys fantastic job enjoyed every minute of it”

Student: Victor Harris     Country: Australia

“Master driving at Prodrift academy and epic burnouts are a walk in the park. What you might not realise is the 1st time I did a burn out in the Demon was London start. Without the skills, prodrift academy gave me this would not have been possible. Apart from being the most fun, you can ever have, it makes you such a better all round driver


 For more information and booking please email us at

Drift Season 2018/2019


The Prodrift Academy UAE, the home of professional drift training in the Middle East, will kick off its 2018-2019 season at the Emirates Motorsport Expo on the 14th of September at the Dubai Autodrome.

Motorsport competitors and fans from all over the region will descend at the Dubai Autodrome to launch the start of the new 2018/2019 motorsport season.

New builds, new events, new partnerships will all be announced at this season opener.

More info on the event can be found here.

With a long off season of fresh car builds and upgrades behind us, we are ready to invite new students from all corners of the world to join us on their journey of becoming a professional drifter.

Our 10 level drift training program has been developed over the past 12 months in partnership with Kieran Hynes and we are very excited about the level of talent coming though the ranks at the academy.

More info on the training program can be found here

Our 2018 – 2019 program

  • Drift Training Program (Rookie – Amateur – Semi pro – Pro)
  • Prodrift experience
  • Prodrift Taxi
  • Hot Laps
  • Prodrift Academy Masterclass
  • Prodrift Academy Simulators
  • Drift Vacations
  • Prodrift Academy practice days
  • Students vehicle workshop facility
  • Prodrift Academy merchandise
  • Drift car storage
  • Corporate events
  • Prodrift Academy competitions
  • Venue rental
  • Drift Demos

For information and booking please email us at

Prodrift Academy announce Drift Simulator training program in partnership with Alan Hynes


Location – Prodrift Headquarters, Dubai, United Arab Emirates

Date – 22/04/2018

The Prodrift Academy announce V2R (Virtual 2 Reality) training program with Alan Hynes athlete partnership.

The Prodrift Academy and Alan Hynes have partnered to create V2R (virtual 2 reality), a simulator drift training program to complement our current professional drift training platform and allow students to progress from simulator to professional drift cars.

Our new drift training simulators have been created to replicate the characteristics of a professional drift car will begin operation in May of 2017.

This partnership will see Alan connect with both drifters and sim drifters from all over the world through international drift events, online events, seminars and training.



Prodrift Academy Director, Graham McNamara stated that;

“I am very pleased to announce that we have begun operations on our V2R training program. We see Alan Hynes as the ideal candidate to spearhead this project because he is one of the top virtual drifters online and one of the up and coming stars of the Irish Drift Championship. Our goal with V2R is to introduce drifting to a new younger audience and to make drift training more affordable to the general public. With Alan as the driving force behind V2R we hope to show drift fans an alternative route into professional drifting.”


Alan Hynes stated that;

“I am honored to be teaming up with the Prodrift Academy for the 2018 season. I have always looked up to the Prodrift brand as a kid, and experiencing drifting for the first time in 2009 with the Prodrift Academy got me my start in drifting. 2018 is going to be a big year for both myself and the team and I can’t wait to represent the brand in Ireland, Internationally and online”





Prodrift Academy UAE and Westlake Tyre Partnership

Event – Signing ceremony of Al Rahala International Co. & Prodrift Academy
Location – Dubai, United Arab Emirates
Date – 27/11/2016

Prodrift Academy UAE and Westlake Tyre partnership

The Prodrift Academy UAE, and Westlake Tyre, have just finalised the details of an exciting new partnership deal for the 2016/2017 drifting season in the UAE.
This partnership will see the Prodrift Academy run Westlake tyres across its full fleet of training and professional drift cars.
The Prodrift Academy is the leading drift experience and drift training facility in the Middle East and one of the leading drift brands worldwide.
Westlake tyre is the No1 Chinese tyre manufacture and a leading drift performance tyre manufacture with its Sport RS tyre. The Sport RS tyre has a proven pedigree with numerous drift championship wins to date.

Prodrift Academy UAE Director, Mohammed Al Falasi stated that;
“I am very pleased to announce this partnership between the Prodrift Academy UAE and Westlake tyre. My dedicated team have worked very hard to position the Prodrift Academy UAE as the leading drift experience and training facility in the Middle East. I believe with the addition of a proven and winning Westlake Sport RS drift tyre we can take our programs and students to a new level of performance.”

Westlake Tyre Director of sales, Mr. Chunshu Han stated that;
“We believe our partnership with the Prodrift Academy will create a synergy between the drifting community and our tyres.
The combination of high performance Westlake Sport RS Tyre and Prodrift Academy’s expertise will create a new trend in the drifting community.
Jointly we wish to use Prodrift Academy’s experience to maximize the performance and grip from our tyres to achieve our goals this season.”







The Prodrift Academy announce Saudi Arabia expansion

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The Prodrift Academy, the world’s number one drift experience and training school has today announced that the Academy will be launching in Riyadh, Saudi Arabia in October 2015. The Academy has already established bases in Ireland and Dubai, and the addition of a Saudi Arabia location is testament to both the growth of drifting as a motorsport within the Middle East and also to the reputation that the Prodrift Academy holds internationally.

Abdulhadi Al-Qahtani Founder and CEO of Hwadi Holding’s, and one of the Middle East’s leading professional drifters, heads up the Prodrift Academy Saudi Arabia team. Speaking at the contract signing he stated that;

“We are so pleased to have signed the partnership agreement with Prodrift Academy. This is a project that we have always wanted to do and it will be the first of its kind in Saudi Arabia. The Saudi Arabia market is mature enough today to launch our project and provide different racing training programs starting with the Prodrift Academy, and we feel that the demand for the Academy will grow over the coming months. With the Prodrift Academy partnership we are sure we can provide our trainee’s the best drifting training program possible.”

Graham McNamara, founder and managing director of the Prodrift Academy expressed his delight at the further expansion of the brand;

“The Prodrift Academy began operations over 6 years ago in Ireland, and just under 3 years ago in the UAE. Over that time we have worked hard to develop and refine our course offerings and facilities to ensure that student’s time at the Prodrift Academy is an experience like no other.

The success of the Academy within the UAE has enabled us to look at expanding the brand into other regions within the Middle East. The launch of the Prodrift Academy in Saudi Arabia is testament to both the hard work of my own team here in the UAE and the team of Abdulhadi in Riyadh. It has been a pleasure to work with Abdulhadi over the past number of months, and I look forward to seeing the Academy grow in Saudi.

With other GCC regions already being evaluated, we hope to see the Academy expand even further within the Middle East and also internationally over the coming year.”

Mohammad Alfalasi, managing director of the Prodrift Academy added;

“The Prodrift Academy expansion in the Kingdom of Saudi Arabia, is a huge leap forward for the drifting as a motorsport here in the Middle East. The Saudi youth has great talent and passion towards this sport, and the Prodrift Academy will give them the opportunity to understand and practice professional drifting in a safe and controlled environment, thus elevating the standard and understanding of drifting within the community.


We believe that the passionate and professional team in Hwadi Holding’s lead by Mr. Abdulhadi Al-Qahtani, will contribute positively to the the brand and offer great drift experiences and training services, growing and transforming the drift community and the extreme sports as a whole in Saudi Arabia.”


With a brand new website on the way, and dedicated social media platforms already up and running, the Prodrift Academy Saudi Arabia will be open for business shortly. To keep up to date with their activities, check out

Competition mustang

Getting a little Crazy with our Razor Crazy Carts in Oman

Competitive twin drifting hit Oman last weekend for the first time in their history, and we decided to bring our Razor Crazy Carts along to get involved in the action.

Razor Crazy Cart at the Prodrift Academy

Drift UAE and the Oman Automobile Association joined forces to bring this historic event to life in beautiful Muscat. With record crowds out in force to witness this spectacle, the event certainly did not disappoint as the region’s top drifting superstars put on an insane display, with Ahmed Al-Ameri taking a hard-fought win on the day.

Razor Crazy Cart and the Prodrift Academy

The Prodrift Academy went along to witness this amazing event, and we even got in on the track action, taking our Razor Crazy Carts out onto the track to keep the crowds entertained during breaks in the live action.

Check it out!

Prodrift Academy star Noor Daoud chats to us ahead of Drift UAE Rd 2

We sat down with Prodrift Academy star Noor Daoud, the Middle East’s first female professional drifter, after her exploits at Drift UAE Round 1 back in December.

Noor secured a Top 8 finish at the event and was also awarded with the ‘Hard Charger’ award for her no-fear driving style. With Round 2 just day’s away, Noor will hoping to improve on her strong start to the season and will definitely be one to watch at Yas Marine this Saturday.

Noor will also be sharing her love of the sport at the Prodrift Academy and is gearing up for the 2015 Academy opener, where she will be instructing drift stars of the future.

Noor Daoud Hard Charger Drift UAE


Check out our chat with this rising superstar below.

Photo credit: James Davison


Guinness World Record’s World’s Longest Twin Drift – Official Event Video

On December 14th at Global Village in the heart of Dubai, drift superstars James Deane and Ahmad Daham made history by achieving an astonishing 28.52 kilometers of non-stop twin drifting and with it the Guinness World Record’s record for the World’s Longest Twin Drift in front of a huge crowd of VIP’s, media and die-hard drift fans.

longest twin drift guinness word records



Utilizing the powerful Nissan ‘Z’ platform, Deane and Daham drove their way into the history books with a flawless display of controlled twin drifting much to the delight of the Nissan and Prodrift Academy teams following week’s of hard work and preparation for the big day.

The record attempt was the main attraction of the official media launch of the partnership between Nissan and the Prodrift Academy, and the launch of the brand new ‘Nissan 370z Drift Experience’, which is now ready to give drift fans across the Middle East a taster of what the exciting world of drifting has to offer.

Check out our official event video below and relive some of the action for yourselves.


Nissan and the Prodrift Academy join forces to set a new Guinness World Record

longest twin drift guinness word records

The Prodrift Academy is delighted to announce that we, alongside our partners at Nissan, set a new Guinness World Records achievement on December 14th for the World’s Longest Twin Vehicle Drift. The record was set at the official launch of the Nissan 370z Drift Experience which took place at Global Village in the heart of Dubai.

Following week’s of hard work and preparation, James Deane from Ireland and Ahmad Daham from Jordan completed 28.52 kilometers of twin drifting under the watchful eyes of the Guinness World Records adjudicators and the huge crowd in attendance to witness this historic event.

370z door to door drift

The record attempt was no easy task requiring immense focus and concentration from both drivers throughout the attempt duration. Utilizing the powerful Nissan ‘Z’ platform, Deane and Daham completed over 100 laps of the pre-determined course with over 200 transitions in just over 45 minutes, as both drivers drove their way into the history books in style.

guinness world record drift

Speaking just after this historic achievement, the Prodrift Academy Managing Director Graham McNamara said;

“I’m extremely proud of the hard work that has gone into achieving this Guinness World Records title by both the Prodrift Academy and the team at Nissan. We wanted a record that would be relevant to professional drifting and I believe we achieved that by setting a Guinness World Record in twin drifting, which is the pinnacle of the sport.

We brought two exceptionally talented drivers on board to set this record. Both James and Ahmad showed true professionalism every step of the way and it is down to their driving talents that we are now officially part of history.

I would like to thank my entire team, the Prodrift Academy partners Royal Purple, Exedy, Zeetex, Sonax, Garrett Turbo, Razor and Global Village who backed us every step of the way and provided us with valued support. The biggest thanks of all must go to all of those at Nissan who believed in the Prodrift Academy.  This record is testament to the hard work that has been put in by all parties involved every step of the way and further cements the progression of drifting within the region.

Our partnership with Nissan has pushed drifting in the Middle East onto the world stage and we look forward to seeing the continued growth of the sport with the launch of the Nissan 370z Drift Experience.”

Speaking at the event Samir Cherfan, Managing Director, Nissan Middle East, said

“With today’s accomplishment of setting a new Guinness World Records title, we have proven again the strength of our vehicles by adding another Guinness World Records record to our list. The Nissan Z is a very popular car in the drifting scene and this new record is yet another proof on the ability of this car to make drifting look so easy.”

Images courtesy of Prodrift official photographer Malek Fayoumi